Understanding others – the first step
Neuro-Linguistic Programming (NLP) training has a lot to say about motivation: how we motivate ourselves, and how others are motivated. These motivators are called Metaprograms, and when we understand how they work, we gain enormous power to influence ourselves and others.
In fact, ignorance of Metaprograms can relegate us to the group of chronic underperformers if we are in sales, management, human resources or leadership. Understanding this vital aspect of relationship management gives us one of the keys to performance acceleration and improved personal results.
One Metaprogram is known as ‘toward or away from’, and describes people’s preferences and drives. For example, if John is a ‘toward’ person, then he will be motivated by the prospect of receiving or gaining a benefit, or achieving a future goal which has positive results for him. In other words, you must show him how he can move towards a pleasurable feeling. If you attempt to persuade John by emphasising what he will lose by not doing what you suggest (e.g. buying insurance or investing in your financial product), you will fail to win him over time and time again.
On the other hand, if you attempt to influence him to invest in your financial product by emphasising the possible increase in asset values and income, he will probably sit up and listen to you. So long as you present John with a movement towards some positive future outcome, you will gain his attention and interest.
Turning to the opposite motivation, if John’s friend Judy is an ‘away from’ person, you will stand a greater chance of persuading her if you present her with the lost opportunity of not investing. You will need to show her how much profit she will potentially lose by not investing (“Imagine the increased wealth you would lose by this time next year if you don’t switch from cash to a unit trust”). In other words, she is motivated by avoiding pain. With Judy, no amount of positive messaging will encourage her to invest. She is motivated by the fear of loss, and will do anything to move away from a potentially negative situation.
Of course, ‘towards or away from’ are not the only metaprograms. You can probably identify some other of your motivations if you think about it. The point is, no amount of skill in active listening or speaking in short, clear sentences is going to help you get the results you want if you don’t first lay the foundation of human understanding. Once this is in place, your relationship skills will come into their own and help you achieve more than you ever thought possible.
Tags: Motivation, NLP training, Performance Enhancement, Relationship Management, Selling Skills
