egyii blog

Your front line, your client facing managers and relationship managers, are the best representation of your image.

You can spend millions of dollars on expensive, un- targeted, wasted advertising to “polish” your image but without your feet on the street knocking on the doors, you are wasting your time.

Your ties and coats and fancy office image can help, but it is not going to bring in the results.

If you are suffering with pain from a tarnished image, wipe off your poker face and belly up to the truth - go face to face with the client. Get your team motivated and confident so that you can stare at your client straight in the eye and re-establish that relationship.

Our research has shown us that banking clients have two main issues. One is portfolio performance (or wealth preservation in today’s interest) and the other is a trusting relationship with the institution and the relationship manager.

Blaming someone or looking for a solution from somebody will probably not work. As Thomas Friedman says “there is no pill  – not for this mess.”

Just get out there and do it. As the old Smith Barney ad said “earn money the old fashioned way.”

Kudos to Thomas Friedman in his always results oriented opinion editorials. Elvis Has Left the Mountain

Trip Allen, Team Egyii, Singapore

Tags: Business Growth, People Skills, Relationship Management, Trust

This entry was posted on Monday, February 2nd, 2009 at 5:14 pm and is filed under Customer Experience, Sales, Value Creation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.