Remember the Good Ol’ Days of Banking?
What happened to the old days when you walked around the corner to the local bank with your wad of cash or your cheque…walked in and were greeted by Norm the security guard….then greeted by Esther the receptionist …and then John the banker, who is your neighbor and child’s Godfather?
You sat around, chatted, had a cup of coffee and a curry puff..and actualy enjoyed being in the presence of people you liked and trusted.
In 1969 Chemical Bank in NY stated in its ad campaign: “On Sept. 2, our bank will open at 9:00 and never close again!”
That changed the world of banking.
This was the start of the faceless ATM we see everywhere today. It was the start of automation, which has led to technologies such as online internet banking and more.
Wow! Great concepts! 24 hour banking!…clients loved it..and what a great way to save money for the bank. Remove faces, remove overhead. But this does not work for everyone.
Some interesting statistics from Gallup on banking preferences show that a high percentage of people still bank at a branch. They want to see faces.
Clearly, the banks need to re-look at how they interface with their clients on a day to day basis. It should be for the ”convenience of the customer” not the “convenience of the bank.”
Isn’t it time for a change…back to the good ‘ol days?
Trip Allen, Team Egyii, Singapore
Tags: Add new tag, Business Growth, Communication Skills, People Skills, Relationship Management, Relationships, Trust
May 14th, 2009 at 11:08 pm
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