Why it is Integral that Salespeople Create Their Own “Personal Brand”
Products aren’t the only things that need marketing. People do too. How do you build your presence for your clients- to market yourself and your company?
In a world where millions, if not billions, of people converge on a digital platform, communicate via mobile phones and meet face to face, to really establish a presence, a salesperson should create his own personal brand.
Twitter. Facebook. Linked In. Blogs. All free ways to create your extended presence.
Your extended presence is a great way to add value to your current relationship. Post and share your content and others’. Build upon subject matter that is relevant to your clients’ needs. Base it on the last conversation you had with your client.
A few helpful hints…peruse the following; Dan Schawbel’s articles as he is the personal branding expert who pens Personal Branding Magazine and, of course, the business guru Tom Peters, whose article The Brand Called You was originally written in 1997.
After all, the client’s relationship and loyalty is with the salesperson, not with the company.
Heat up the branding iron.
Trip Allen, Team Egyii, Singapore
Tags: Communication Skills, Relationship Management, Sales, Sales Success
