The Trust Edge for Private Wealth Banks
No doubt that the financial crisis has spanked the image of banks and financial institutions in the eyes of the client. Not all institutions have practiced the force feed of complicated products on unsuspecting clients, but all institutions have undoubtedly suffered the consequences from the overall reputation of the financial world.
No matter what marketing efforts or executive initiatives are made, it will be difficult to change the client’s perspective.
So what now?
(for the answer, see the following Egyii White Paper: The Trust Edge for High Net Worth/Private Wealth Relationship Managers)
Trip Allen, Team Egyii, Singapore
