egyii blog

The ROI/Investment on Personal Business Relationships

ROI

So how do you measure the ROI on personal relationships?

And why invest in personal relationships?

Personal relationships drive business, no doubt. Personal relationships are also one of the most powerful tools in the executive’s tool kit, although executives rarely admit it, because it is soft and tough to measure.

You can see a direct affect on business, but from a metrics perspective, it may be difficult. But, we all know that it works. It works because companies do invest in means of building personal relationships. They invest a large amount in personal entertaining- dinners, drinks, sports games, etc. All for building personal relationships.

So why not invest more on skills and mindsets to cement those ever-so-powerful personal relationships?

As my third grade teacher, Mrs. Drake, used to say, “Sometimes I wonder.”

Trip Allen, Team Egyii, Singapore

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