A brief overview of the challenging current selling and buying environment and how to deal with it. For presentation download: Trust-based™ Selling and Business Development

Please send an email to: trip.allen@egyii.com if you are interested in the article, Trust: The Core Concepts, which covers the 3 models that will help you develop trustworthiness and the article Can Trust be Taught?

For more information on the Marketing Institute of Singapore, please click here MIS.

Thank you for attending.

Trip Allen, Team Egyii, Singapore

So how do you measure the ROI on personal relationships?

And why invest in personal relationships?

Personal relationships drive business, no doubt. Personal relationships are also one of the most powerful tools in the executive’s tool kit, although executives rarely admit it, because it is soft and tough to measure.

You can see a direct affect on business, but from a metrics perspective, it may be difficult. But, we all know that it works. It works because companies do invest in means of building personal relationships. They invest a large amount in personal entertaining- dinners, drinks, sports games, etc. All for building personal relationships.

So why not invest more on skills and mindsets to cement those ever-so-powerful personal relationships?

As my third grade teacher, Mrs. Drake, used to say, “Sometimes I wonder.”

Trip Allen, Team Egyii, Singapore

Many reasons for low employee engagement and high employee turnover are given by companies, from unhappiness about having to accept lower pay during the downturn, to high career expectations. These may play a part, but often the perception of employees by management as being less important in creating a competitive advantage than product or service innovation and marketing strategy, is bound to send the wrong signals.

When management and senior leaders recognise that in today’s tough business environment, it is their people who have the potential to create that critical competitive edge that will see companies through this crisis, only then will they change their practices.  Changing practices means honouring the untapped potential in all your people, maintaining training and development initiatives, and creatively coming up with ideas on how to place employees at the centre of your strategic plan.

Only then will businesses find that the tough times can be managed and overcome.

James Irvine, Team Egyii, Singapore

To support the business in changing and turbulent times, HR leaders are looking for ways to support their stakeholders and offer new ideas/programmes above and beyond the norm.

Why? Due to the pressure of the business. The pressure for profitability and the pressure to contribute more to the business.

How are the HR leaders looking to do this? The HR leaders are looking to supply the right tools, and some of the old tools may not work anymore. They also feel that they need to add more value to the business.

So what might work today?

We all know that HR needs to understand the business and needs to link learning and development to the business goals and strategies. That is a no brainer.

To date, HR leaders have exausted their efforts with the sales and sales management teams by providing sales training programmes that offer a scripted, burdensome process. These programmes have brought in results, but the HR Leaders should take it one step further- even as  the executives continue to look  for quick answers-and quick results.

Wait a minute. Quick answers and quick results? You have tried programmes that offer the quick answers and results already. Some work and some don’t. What to do next?

As an HR leader, shouldn’t you be in the position to advise the business? Shouldn’t that be your key role?

To provide value you should look to be a proactive advisor. And as an advisor, you can position business differentiators.

How to differentiate?

Soft skills.

Soft skills are truly in need today. And I don’t recommend that becuse Egyii’s business evolves around that. I (and others) believe  it.

Soft skills need to complement the current sales process and the product training.

Soft skills are the “glue” to keep it all together.

So why is it difficult to pitch to management? Is it because soft skills are difficult to measure? They don’t show “direct” results? If that is on the mind of your executive team, they need advice. Your advice.

Soft skills, such as relationship skills, are important as they complement the drive for immediate results.

They also build the pipeline.

…and they turn a prospect into a client and keep the client a client.

If you are focusing on programmes that bring immediate results, chances are you are losing the client, because they know when the sales pressure is on. Relationship building soft skills help relieve this pressure and give you the ability to sell immediately and medium/ long term…without losing the client.

Isn’t that what the business REALLY wants?

HR Leaders have the opportunity to be more active as advisors. Contribute more of your ideas to the business. Add more value by advising the business and offering new tools such as more targeted soft skills.

It may difficult to convince the stakeholders- give it a try.

For more, see:

Building and fostering client relationships.

Building and rebuilding trust.

Trip Allen, Team Egyii, Singapore