Trust: A Lot of Noodles but No Chopsticks
Tuesday, August 4th, 2009
There is a lot of talk on trust today.
But let me ask one simple question. Where is the action?
The following are quotes from financial websites and financial leaders. Can you see the common theme?
“Trusted relationships. Advanced thinking. Our private bankers offer clients a genuinely different service. Our proposition is led by solutions rather than by selling clients our latest product. We will do nothing to jeopardise the integrity of the long-term relationships that we enjoy with our clients.“ Schroders Private Banking Website.
“Company leaders must foster a culture that focuses on integrity, strong execution, quality products, long-term value creation and doing the right thing.” Jamie Dimon, CEO, JPMorgan Chase, reportedly saying that financial institutions need to clean up their act and earn back public trust.
“No matter how sophisticated, no matter how complex, ours is an industry that is underpinned by the fundamental building blocks of confidence, integrity and trust. These are basic principles in running a bank – principles which may have been forgotten along the way.” United Overseas Bank Ltd. Chief Executive Wee Ee Cheong.
“There is a certain level of disappointment and a need to re-build trust.” Francois Monnet, Credit Suisse MD and Head Private Banking, Southeast Asia/Australasia.
“The client is the driving force behind what we do: Develop and maintain long-term relationships by actively listening to client feedback in order to build trust and loyalty.” from The Merrill Lynch Principles: Defining Our Shared Values.
“If you look at the financial crisis the world is experiencing, it is a crisis of trust. The main currency we need to restore is trust between businesses and customers, as well as employers and employees.” Alain Rohaut, EVP HR, AXA Insurance.
Can you see anything different about the following?
“Those banks that caused our problems need to step aside. It’s time to go beyond a return to old-fashioned banking. It’s time to restore trust between banks and the customers we serve.” Gerard P. Cuddy, President and Chief Executive, Beneficial Bank, July 16, 2009.
Gerard Cuddy gets it. What about the others? All talk? All marketing? No action?
Trip Allen, Team Egyii, Singapore





