egyii blog

How important is trust, trustworthiness and being a trusted advisor to your clients? Important enough to hold off the wedding for one late, but important, guest.

The following true story came directly from the mouth of a very senior private bank executive at a UK based (with large operations in Singapore) bank.

He was accentuating the importance of his relationship with a dedicated client.

“The wedding was to be a large Indian wedding- large as most Indian wedding are. This wedding happened to be on the mystical island of Bali.”

” So we packed up our bags and boarded the plane, ready for a relatively short trip to Bali.”

“Low and behold, the plane was late taking off. We would inevitably be late. What to do? This was my best private wealth client. This could embarrassing and more importantly, could seriously hurt my relationship.”

“We arrived about 30 minutes late, sped to the hotel to change. Of course, in Bali, the traffic can be horrific, and it was. After speeding to the hotel, bouncing off the traffic, we arrived one hour late. What was I to say?”

“When we got there, hundreds of people were waiting  for the wedding to start. Why hadn’t it started?”

“Well, my friend,” said the father of the bride, “we have delayed the wedding for you. You are an important guest.”

Wow. Trust can go far. 

This is a classic case of what happens when one is the trusted advisor.

It goes beyond the business relationship.

(for more on how to achieve the Trusted Advisor status based on the four levels of client relationships, see the following)

Trip Allen, Team Egyii, Singapore

(I am have just come back from United States as we speak so this write up is timely. These are general comments on business and society in the United States, which certainly afffects the whole world,  as I see it today. )

Values drive beliefs and beliefs drive actions. Most of us are aware of this.

The Allen/Coolidge family (my relatives) followed three (amongst many) important personal, work values and beliefs:

The “Protestant work ethic.” The Protestant work ethic is “based upon the notion that the Calvinist emphasis on the necessity for hard work is proponent of a person’s calling and worldly success is a sign of personal salvation.” (Wikipedia) Max Weber, a German economist and sociologist, penned a book called The Protestant Ethic and the Spirit of Capitalism. He believed that the Protestant work ethic (under Calvinism) was the driving force for capitalism. Capitalism (whether you like it or not) has clearly brought America its success, wealth and abundance today.  An interesting article to read on thsi matter is Whatever Happened to the Work Ethic?by Steven Malanga of City Journal.

Honesty. “Honesty is speaking truth and creating trust in minds of others.” (Wikipedia) Speak the truth. Never lie. Honesty is so vital to my family values and beliefs, that, my Grandfather, as a state Congressman, quit politics due to his belief in the lack of honesty in government.

Loyalty. The definition of loyalty is “feeling of duty: a feeling of devotion, duty, or attachment to somebody or something.” (Encarta) Loyalty was and is used across the board for our personal/family and business matters. Unfortunately, the term “loyalty,” from a business perspective, has been diluted with loyalty programmes for repeat buyers. This is not loyalty- this is convenience  for the buyer. Real loyalty, like trust, is personal.

With these values and beliefs, all we Americans prospered and continue to prosper. We need to continue to lead in such manner.

OK maybe I am a little old fashioned. But a lot of these and other important values and beliefs have been diluted or lost over a short period of time (sometimes I even tend to sway off track).

Many influences around us have affected these values and beliefs including:

Our immediate surrounding personal and business environments

The need for instant gratification and results (short term Vs. medium to long term thinking)

Greed

Transactional based scenarios

Think of “me” vs thinking of “you” 

…and more.

I believe that working hard (and of course smart), honesty, and loyalty are important in our personal and business relationships. Let’s go back to basics. It certainly is a lot easier.

Trip Allen, Team Egyii, Singapore

Because salespeople are too “seller focused’ and not “client focused.”

When was the last time you spoke to someone in a social situation and all that person did was talk about himself? I,I, I…me,me, me..Etc. How boring- and self-centred was that encounter? Now transpose that situation into a business scenario- a conversation with a typical salesperson or business person. Features, features, features, our company can do this and that….so many “programmed” questions because the sales process requires it…Etc.

Salespeople (and business people) still tend to act very transactional, focusing on the task at hand, the numbers, the advance, Etc.  Business people tend not to listen or really care. This is  all about “me” and not about the client.

Focus on the client and not “me” or “us.” You will see a difference.

Trip Allen, Team Egyii, Singapore

The more your clients trust you, the more they will:

Reach for your advice

Be inclined to accept and act on your recommendations

Bring you in on more advanced, complex, strategic issues

Treat you as you wish to be treated

Respect you

Share more crucial information

Pay your bills more quickly

Refer you to friends and business acquaintances

Lower the level of stress in your interactions

Give you the benefit of the doubt

Forgive you when you make a mistake

Protect you when you need it

Warn you of dangers that you might avoid

Be comfortable and allow you to be comfortable

Involve you early on when their issues begin to form, rather than later in the process

Trust your instincts and judgement*

Does trust make your business relationships easier? You bet.

(*From an excerpt from The Trusted Advisor)

Team Egyii, Singapore

Today Egyii announces the official launch of Trusted Advisor programmes in conjunction with Trusted Advisor Associates for the Singapore and Asia markets.

Egyii Launch of Trusted Advisor Programme

Trust.

Business leaders are talking a lot about it, but action speaks louder than words.

It is believed that building trust-based business relationships is the single best route to corporate and personal success; and that this truth is becoming more relevant in today’s world.

For more information on the programmes, see the trusted advisor edge.

Team Egyii, Singapore

Being “customer centric” and “client focused” are key ”mantras” that many businesses use today.

But how well are the employees in client facing positions performing under such mantras? Or is it just a lot of talk- mumbo jumbo?

To build a client focused organization, most companies engage processes and adminster rules & regulations. But does a processes, such as a script for a customer service representative, work? Yes, but to a point. Do tight rules work, or do they cause employee bitterness?

Yes, you do need certain rules and processes in place, of course, but with too many in place, employess feel “untrusted.” And that often is the case- the employer does not trust them to do their job.

And when you don’t feel trusted, how horrible do you feel? I feel awful.

Why would trust make a difference? A few benefits of instilling trust for client focused organizations are as follows:

Employees who are entrusted will……

Have more respect for the employer

Look to the employer for help when needed

Be truthful and outright

Be more willing to collaborate and share ideas

Treat the clients better

Be happier and more productive

Tend to stay on the job longer

(certainly there are more to add…)

Two key challenges, in, for example, call centres (one very important area in a client focused organization) are productivity and retainability. These are big issues that an atmosphere of trust would help.

A climate of trust, specifically in a client focus sense, will bring better results.

Trip Allen, Team Egyii, Singapore

Trust. Everyone is talking about it.

This is Part 2 in the second of a series of interviews and Podcasts with the leaders in Trust, in anticipation of our late August announcement on our new programme on Trust.

In this series we interview Nick Morgan, President of Public Words Inc and author of Give Your Speech, Change the World, Working the Room and Trust Me: Four Steps to Authenticity and Charisma. He started his career in writing political speaches and  is a fellow at Harvard’s Kennedy Center and former editor of the Harvard Management Communication Letter.

In this interview we discuss the differences between audience vs. face to face delivery, executives’ rights and wrongs for speeches, trust, the importance of passion and a few stories from his past experiences.

Link to Nick’s Podcast

Trip Allen, Team Egyii, Singapore

Trust. It is a hot issue.

This is the second of a series of interviews and Podcasts with the leaders in Trust, in anticipation of our August announcement on our new programme on Trust.

In this series we interview Nick Morgan, President of Public Words Inc and author of Give Your Speech, Change the World, Working the Room and Trust Me: Four Steps to Authenticity and Charisma. He started his career in writing political speaches and  is a fellow at Harvard’s Kennedy Center and former editor of the Harvard Management Communication Letter.

In this interview we discuss Nick’s passions and background, 4 ways to address authenticity and charisma and great speech deliverers.

Link to Nick’s Podcast

Trip Allen, Team Egyii, Singapore

There is a lot of talk on trust today.

But let me ask one simple question. Where is the action?

The following are quotes from financial websites and financial leaders. Can you see the common theme?

“Trusted relationships. Advanced thinking. Our private bankers offer clients a genuinely different service. Our proposition is led by solutions rather than by selling clients our latest product. We will do nothing to jeopardise the integrity of the long-term relationships that we enjoy with our clients.“ Schroders Private Banking Website.

“Company leaders must foster a culture that focuses on integrity, strong execution, quality products, long-term value creation and doing the right thing.” Jamie Dimon, CEO, JPMorgan Chase, reportedly saying that financial institutions need to clean up their act and earn back public trust.

“No matter how sophisticated, no matter how complex, ours is an industry that is underpinned by the fundamental building blocks of confidence, integrity and trust. These are basic principles in running a bank – principles which may have been forgotten along the way.”  United Overseas Bank Ltd. Chief Executive Wee Ee Cheong. 

“There is a certain level of disappointment and a need to re-build trust.” Francois Monnet, Credit Suisse MD and Head Private Banking, Southeast Asia/Australasia.

“The client is the driving force behind what we do: Develop and maintain long-term relationships by actively listening to client feedback in order to build trust and loyalty.” from The Merrill Lynch Principles: Defining Our Shared Values.

“If you look at the financial crisis the world is experiencing, it is a crisis of trust. The main currency we need to restore is trust between businesses and customers, as well as employers and employees.” Alain Rohaut, EVP HR, AXA Insurance.

Can you see anything different about the following?

“Those banks that caused our problems need to step aside. It’s time to go beyond a return to old-fashioned banking. It’s time to restore trust between banks and the customers we serve.” Gerard P. Cuddy, President and Chief Executive, Beneficial Bank, July 16, 2009.

Gerard Cuddy gets it. What about the others? All talk? All marketing? No action?

Trip Allen, Team Egyii, Singapore

I met up with an Account Executive from one of my former employers the other day and she asked me, as we were parting, “Can you give me some tips on how to be successful in sales in my current position?”

I love these kind of questions where I am asked for advice.

I answered “Relationships and value.”

“The relationships with your internal support mechanism (your colleagues) and the relationships with your clients are the most important. Without either of them, you will not survive.”

Simple enough. But…

“Relationships are very important but you must also add value. Always be adding value.”

“With your colleagues, always understand what drives and motivates them. Know their “business.” Instead of asking for their help, ask how you can help them. You would be amazed how they change their perspective.”

“With your clients, always be adding value- know their business and environment, anticipate their problems and offer solutions. Become a trusted advisor.”

This would be my simple answer to anyone who asked me about success in sales.

Trip Allen, Team Egyii, Singapore