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Teamwork, a key to success in many business environments, works seamlessly at times, but does face numerous challenges. In team situations, there can be obscure amounts of jealousy, feelings of neglect, a lack of authenticity and the tendency to jump to quick conclusions, just to name a few of the complications.

What then transpires due to these and other challenges? Cliques are formed, feuds happen and morale is down. This then results in lower performance levels, a lack of productivity, and general negativity which, ultimately, causes the teams to fall apart.

How to keep teams intact? Trust. Trust is the backbone to teamwork.

..the most critical, foundational building block of a team is trust. Without trust most teams are really disparate collections of individuals called groups. The element that creates or erodes trust is your individual behaviour. Charles H. Green, Trusted Advisor Associates

Business team leaders therefore need to build trust, by behaving in a trustworthy manner. The team members won’t trust them for the sake of trusting. It is too risky. Therefore, the team leaders need to lead and exhibit the traits and characteristics that create trustworthiness. It is up to the leaders to drive two of the following Trust Principles:*

Collaboration: To work jointly with others or together especially in an intellectual endeavour. (Merriam-Webster)

A few examples:

Team leaders need to demonstrate trustworthiness by constantly involving the team member. Don’t speculate about what your team is thinking – ask them.

Value meetings over phone calls and phone calls over emails. Make it personal.

Practice putting all issues on the table for joint discussion.

Transparency: The art of being transparent. Transparent: 1) free from pretense or deceit: frank 2) easily detected or seen through: obvious 3) readily understood 4) characterized by visibility or accessibility of information especially concerning business practices. (Merriam-Webster)

Nothing destroys trust faster than the team leader who appears to be withholding information or trying to control the team member. Be willing to be open about your practices.

Most organizations recognize that trust is an important consideration in their company’s success, but many employees don’t feel it is being nurtured internally. The main culprit? Top management… Charles H. Green, Trusted Advisor Associates

Trust drives relationships which drives teamwork, therefore team leaders need to set the example and drive trusted relationships… to keep the teams together.

Trip Allen, Team Egyii, Singapore

*The Four Trust Principles, Charlies H. Green, Trusted Advisor Associates

The leaders who work most effectively have trained themselves not to think “I.” They think “we;” and they think “team.” They understand that their job is to make the team function. They accept responsibility and don’t sidestep it. But “we” get the credit. This is what creates trust, what enables you to get the task done. Peter Drucker.

Create the relationship first. Create an immediate strong relationship. Understand common goals and interests. Ensure that you gain concession- must be a neutral gain for both. You must bond and you must be sincerely interested in the person. You must understand the pain that could lead to resistance. Be proactive- lead first. Collaborate. Get person to talk and get him/her to talk first. Show empathy. Listen through active listening. Establish credibility. Encourage safety. Find out as much information as you can about the person and their situation.

What is this? Suggestions on building powerful business relationships from the get-go?

Nope.

These are tips for hostage negotiators. Hostage negotiators have an insane job which is to save the life of a hostage from an irrational hostage taker.

Wow.

Sales people and executives also have tough jobs- winning over both internal and external clients. Similar to the hostage negotiator, but one makes the difference between life and death.

So why can’t executives and sales people consistently exhibit these traits? Shouldn’t they do it naturally- like the hostage negotiator?

The problem is focus. Lack of focus. Business people are too focused on the business, themselves, their numbers, the outcomes, the sale, Etc. This is detrimental. It does not build the relationship needed to be successful.

Think about it. The hostage negotiator HAS to be focused. It is a matter of life and death.

So, sales people and executives have to think like the hostage negotiator. Think of it as a matter of life and death- not for the hostage in this instance, but for themselves.

Trip Allen, Team Egyii, Singapore.

Gen Y.

Smart.

Technically astute.

Global.

Diverse.

Distracted.

Interesting…..

Ready? Equipped? Are they prepared to face the tough world ahead?

Recent studies by Trusted Advisor Associates shows that when it comes to what many consider to be the most powerful tool in your business and personal tool kit, (relationships) they are not prepared. Let’s look at the four levels of internal and external business relationships:

Expertise based

Needs based

Relationship based

…and trusted advisor based

Being a trusted advisor is the highest level one can attain, and, of course, the most valuable.

The studies show that as age increases, the level of trustworthiness increases. There is approximately an 18% difference in trustworthiness between the ages of 20 to 70. The downfall to lacking trustworthiness and struggling in relationships for younger workers, most likely,  is a lack of life and business and life experience. Can trustworthiness be accelerated in an individual?

Accelerating them ahead

“Going against conventional wisdom: trust CAN be taught. Some business leaders make the case that to improve performance, people and businesses should leverage their strengths rather than concentrating on fixing their weaknesses. This makes a great deal of sense in areas of skills mastery. But when it comes to trust, the opposite is demonstrably true. By focusing on their weaknesses, individuals can make disproportionately large and rapid improvements in their trustworthiness, because improving weaknesses has the effect of lowering standard deviation, thereby increasing perceived integrity. By becoming aware of an imbalance in their trustworthiness strategies, individuals can strengthen their overall trustworthiness. By focusing on even minor improvements in their weak components, they can see a major impact on their overall ability to build trust.” (From “Think More Expertise Will Make You More Trusted? Think Again” by Trusted Advisor Associates)

Is your new workforce ready for the onslaught? Probably not. It may be time to address the imbalance.

(For more on the Trusted Advisor Associates study, see What Really Builds Trust. And, for an interesting snippet of Gen Y see We are Gen Y)

Trip Allen, Team Egyii, Singapore

Whether you are a working for a large consulting company or an IT/Telecoms vendor, chances are you may be wasting one of your best resources to win business- the resources that are the least “threatening” with the most potential to influence; your professional services, consulting or sales engineering team.

Buyers buy from a non-rational (emotional) approach. Most companies (salespeople, consultants, engineers and services) approach it from a rational approach- that is positioning on a technical and/or a needs base basis. There is nothing wrong with this, however it needs to be recognized, because if it only goes to a technical or needs base basis, then chances are opportunities are missed and wasted.

As you build your relationship and the client relationship progresses, it moves from the  technical or needs base basis and  reaches its peak at the next level, the relationship level. Again, there is nothing wrong with this, but rarely does it reach the trusted advisor status, the highest status of all relationships.

Reaching a trusted advisor status opens up more opportunities by easing the lines of business and the relationship highways that need to be built for current and ongoing business.

It is also a BIG differentiator in today’s competitive services world, that everyone wants a part of.

What keeps most companies from meeting the trusted advisor status?

The sales organization’s “processes.”

The pressure of sales organizations tends to drive salespeople to be very “seller” centric, which then tends to drive the buyer away. This gives the professional services team the opportunity to be more customer or buyer centric (focusing on the buyer’s personal needs), as they don’t have the pressure to sell and close.

Most sales organizations treat their clients as “competitors,” often holding information back and not collaborating. They are often afraid to open up and share too much. Buyers value openness and openness build trust. Professional services team don’t typically feel the “heat” of the corporate led competition attitude – this gives them the opportunity be transparent and to collaborate.

Most sales people are not good listeners (and it’s not always their fault). They are focusing too much on the sales process, the outcome of the meeting, the “advance” and their own “seller focused” agenda. Professional services teams have a better opportunity to listen (once they get over their rational, technical product approach) and the power of listening builds relationships.

Most salespeople are short term focused- whatever it takes to close the deal to meet monthly or quarterly objectives. Buyers sense this and know it- and don’t necessarily like it. Professional services teams can capitalise by looking medium to long term- to build the relationship, to keep the client long term.

(I am not blaming the sales people for their faults- it is typically the system that drives their behaviours. The system, or sales process is typically a “one size fits all” process. A process is OK, it just needs to be flexible)

All of these models build trust. And trust transforms relationships, which transforms business.

The Personal and Risk Aspect

Trust and relationships are personal. Professional services teams appear to be less threatening in the eyes of the client, and therefore have great potential to become more personal, to build trust and relationships, and therefore influence, without changing the professional services teams status quo and making them feel “uncomfortable.” After all most professional services people are not salespeople and many don’t want to be.

The risk in buying professional services is also very high. Why?

The product is partially intangible and partially comprised of people knowledge and skills

The overall stakes are high

The range of outcomes can be wide and unclear

The seller typically has command of technical expertise that the buyer does not (which makes it somewhat threatening to the client)

There is financial and business risk–but there is great emotional and political risk as well. In a trusting relationship, risk is mitigated because the “transactions” become personal.

Is it time to look at your business, transform it and fill your pipeline by releasing your hidden weapon of influence- your professional services team? Give it a think. A big think.

Trip Allen, Team Egyii, Singapore

….and Other Secrets to Success, One Relationship at a Time”

Ok so this book is about 5 years old. Maybe I am a bit slow getting to it. Doesn’t matter. After about a half dozen people recommended it, I bought it “used” on Amazon.

It is the best book on meaningful connecting and networking I have yet to encounter. There are no voodoo tactics. It is all real. OK, so Keith is smart- he is extraordinary. Doesn’t matter, he is real.

Read it early in your career. Read it when you near the middle or end of your career. Read it. Please.

The following quotes sum the book up better than I can. Why reinvent the wheel?

Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don’t be afraid to open up and show vulnerability–it’s a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of “networking.” David Siegfried
Copyright © American Library Association. All rights reserved

The youngest partner in Deloitte Consulting’s history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the “deep bump” – a “fast and meaningful” slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, “People who instinctively establish a strong network of relationships have always created great businesses,” but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from “Warming the Cold Call” and “Managing the Gatekeeper” to following up, making small talk, “pinging” (or sending “quick, casual” greetings) and defining oneself to the point where one’s missives become “the e-mail you always read because of who it’s from.” In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: “vulnerability… is one of the most underappreciated assets in business today”; “too many people confuse secrecy with importance.” No one will confuse this book with its competitors.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Trip Allen, Team Egyii, Singapore (go get ‘em, tiger! 虎 )

What is your most powerful tool for success in the new decade?

Your relationships.

Whether it be personal or business, your relationships will make the difference.

How will you work on improving your relationships for the new decade?

You decide.

Will you…

Listen better?

Lower your self-orientation?

Show more empathy?

Figure out what you can do for someone else, vs. what they can do for you?

Spend more time caring?

I will. All of the above.

In a decade that is bound to be more complicated than ever, what else could be so simple?

A toast to the new decade.

Trip Allen, Team Egyii, Singapore

What am I talking about here? Coffee? A hospital?

You may need both to help build stronger business relationships…but that is not what I am referring to.

The “Drip Method” is all about feeding the client bits and pieces of valuable information to “hook” them into a long term relationship.

How is this done?

To start, you need to always be:

Understanding the client’s business

Anticipating his needs

Listening to him to understand his needs/priorities

Keeping a record of those needs/priorities so you can constantly refer to them

What is next?

You use the vast world of the internet, your creative mind and your network. You then gather the pertinent information, put it all together and send “value packages” to your prospects and clients.

With the value packages of client pertinent information, you feed your prospects and clients, on ocassion, through emails or face to face, pertinent articles (preferably ones that you write in your own blogs) and verbal tid-bits of information. Make sure that every message is personalised and timely. Make sure it is unobtrusive.

What does this do? It keeps you in front of the client with their agenda, not yours. It builds a value add relationship. Simple as that.

Keep in mind that this requires a lot of thinking and research… and it takes time, but it will bring results.

By the way, I drink my coffee expresso style…

Cheers.

Trip Allen, Team Egyii, Singapore

No longer can global or major accounts programmes rely on decisions being made in mother countries. Decisions now need to be made on a local, Asia Pacific level, whether it is in Sydney, Singapore, Hong Kong, Mumbai, Shanghai or Tokyo.

And no longer can account teams rely on relationships alone. They must also add value.

Adding value means understanding what is on the mind of the client and giving them the tools to meet their personal and business goals. It’s not all about bits and bytes, bandwidth or speed or bells and whistles. To meet the goals, it’s all about understanding their problems and where they are in the decision making cycle…and being sensitive to that.

Neil Rackham, of Huthwaite and SPIN, was not a salesperson, but a behavioural psychologist. He studied how buyers bought and did not focus on how sellers should sell. He built a simple yet powerful tool to understand the buying cycle, or decision making process. He added sensitivity to the buying cycle.

In the buying cycle, there are multiple stages..changes over time, recognition of needs, evaluation of options, resolution of concerns, decision, implementation. No matter where you enter the buying cycle, you need to work (by continually adding value) with your client until he enters the “recognition of needs” area. This is the crucial time to be side by side, collaborating with your client to build the solution. (Rackham  also recognises that all of this takes time, so focus on medium-long term, not short term).

Once you are at the recognition of needs phase, you should understand how the client makes the decision.

What motivates him to buy?

The client (or buyer) typically has four levels of questions when it comes to the question of motivation when buying:

1) The product and its characteristics/features

2) A solution to the problem

3) A good business partner

4) Someone we can trust

Buyers state that they want want the first or second and ocassionally the third. Most sales programmes/processes focus on levels two and three- focusing on identifying the buyers’ needs through consultative selling.

Levels one through three are rational and impersonal. The fourth level, a person we can trust, is far more powerful.

If you understand the buying cycle and ultimately what motivates your client when buying, you are one step ahead of your competitors.

There is a lot more to it than that for global/major accounts selling but understanding the crucial aspects of buying are vital.

*Derived from Trust-based Selling by Charles H. Green.

Trip Allen, Team Egyii, Singapore

(The author ran the Anixter Asia Pacific Global Accounts programme in the earlier part of this century. There are certainly a few things he did well but there are a lot of things he could have done better. He wishes he had known all of this then.)

The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life

 I was encouraged to read “The Connectors” as this fits hand in hand with our philosophy: It is all about the relationship. It also fits well into and has many parallels with trust and The Trusted Advisor programmes.

Maribeth’s reinforces her book and beliefs with loads of timely tips, exercises and stories to back it all up.

Deeper inside, The Connectors presents a five-step methodology that helps you build the kind of high-quality relationships that lead to lifelong clients, repeat customers, more business and endless referrals. The five step methodology is a follows:

Develop a “What’s in it for them” mentality

Listen

Important questions to ask that attract connections

Get the sale to close itself- soft sell tactics

Create a memorable experience

Inside, you’ll learn how to:

Stop networking and start truly connecting

Create loads of referrals and an army of happy customers

Become a “connector,” even if you’ve never been a “people person”

Find your social IQ—and improve it

Put relationship-building principles to work daily

Focus on others and reap the rewards yourself

Ask the right questions—and sell without selling

Differentiate yourself through the impact you have on others

Use speaking skills to develop relationships

In addition, The Connectors includes a wealth of valuable relationship-building technology tools, including tips on using software, the Internet and social media; smart strategies for keeping in touch; speaking tactics that really work; and self-coaching exercises that will change the way you develop relationships.

I contacted Maribeth and asked her why she wrote The Connectors. Here is her response:

“I wrote this book because I have the great fortune in my business to see some incredibly successful professionals use and cultivate relationships in their careers. In fact, in most cases, their ability to connect with others was the key determinent to success. I didn’t want to prove the business relationships were important, I knew that, I wanted to find out how they do it. I interviewed hundreds of CEO’s, entreprenuers and professionals for the book to find out the how to’s so we can all learn how to have even better and more powerful business relationships.”

Connectors is a very timely contribution to today’s tough time in business and relationships. I highly suggest it, whether you are old or new to the wonderful world of building important relationships through “connecting.”

To purchase, contact Amazon.com.

Trip Allen, Team Egyii, Singapore

Welcome, Andrew, to Team Egyii.

In a nutshell, Andrew brings to clients years of hands on experience in the call centre space and in the learning and development arena, working with major banks, insurance and technology companies, to name a few.

Andrew helps clients with the effective sales conversation and the reinforcement behind it. His focus is on solutions for front line service, sales teams and management:

Frontline sales and acquisition

Frontline customer experience

Leadership and coaching development

For more on Andrew, see Andrew Sidwell and for more on the programmes he has delivered to banking, finance and the tech sector, see the following.

Trip Allen, Team Egyii, Singapore